For original research to be compelling it must be credible

But conducting survey-based research is complex and it’s easy to accidentally make mistakes, especially if this is your first time…

But poor quality research can: 

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How do you ensure that your survey is clear, your research is credible and that your content is compelling?

That’s where research best practices are critical.

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In this guide, you’ll learn:

11 common mistakes marketers make with their research
Best practices to avoid these mistakes
What a rigorous research process involves