Get to Know Your Audience and Supercharge Your Marketing Outcomes

Original survey-based research is one of the top-performing types of content B2B tech brands can publish. For many of our clients, it’s one of the most valuable marketing assets they’ve invested in.

We combine our deep B2B research and content marketing knowledge with strategic and tailored guidance. We ensure you ask the right questions and come away with interesting data that drives greater engagement with your content, elevates your brand authority, and offers new insights into your audience.

"Having Repoint create an original research report for us is definitely one of the most successful things we did last year. We've received a lot of media coverage from it, we've been able to speak at events we haven't been able to before, and it's brought in double to triple the prospects compared to other campaigns we've run.

Dominic Spencer-Hendren - Content Marketing Manager at Industrial Physics

How We’re Different

Many large research firms come with a large price tag and a cookie-cutter approach. Our clients say they chose Redpoint over these firms because:

After speaking with a number of research vendors, we chose Redpoint because we felt like they could provide the kind of tailored service that we needed. What they offered in terms of prior experience, approach, process, and deep survey knowledge was exactly the expertise we were looking for. We really enjoyed working with Redpoint, and the results have given us so much scope for developing thought leadership content as well as helping to validate use cases and product development as we grow.

Robokah Moody, Senior Director Product Marketing & Go-to-Market Strategy at Darwinium

B2B Custom Original Research Services

We work with B2B tech companies who want to survey B2B professionals who work in niches like IT, marketing, DevOps, data management, HR, customer service, retail/e-commerce, CPG, manufacturing, logistics & operations, and more.

We provide an end-to-end service that delivers insightful data and engaging content showcasing your thought leadership.

Research strategy
Access to global custom B2B professional audiences
~30-question survey
~2-month timeline
Data collection, cleaning, and in-depth analysis
Delivery of data insights in a digestible format
Ability to add on a branded PPT, customized report or other content formats

Want to take a quick “pulse” on your audience or an industry trend? Get everything in our In-Depth Custom B2B Research package, but on a faster cadence and with a smaller set of data insights.

~10-question survey
5-6 week timeline
Ability to add on a branded PPT, customized report or other content

Surveys aren’t the only way to uncover unique insights. Here are some of the other ways we can help:

Use interviews to uncover audience insights and translate those insights into content
Analyze internal data sets and share those insights in your content
Analyze third-party data sets from a specific angle to get new insights

Need guidance before committing to a research project? In this road mapping engagement, we’ll:

Set your research strategy and topic
Identify the right audience to survey
Determine the right types of questions to ask
Create a high-level data narrative

"It was a lot easier, and it was pretty much night and day from our previous vendor. Redpoint is incredibly organized and ask have vou thought about this or that? I don't get asked these questions from our other vendors usually, and it's really interesting to have a full conversation marketing or PR goals."

Gina King - Senior Communications Specialist at Zapier