Get to Know Your Audience and Supercharge Your Marketing Outcomes

Original survey-based research is one of the top-performing types of content B2B tech brands can publish. For many of our clients, it’s one of the most valuable marketing assets they’ve invested in.

We combine our deep B2B research and content marketing knowledge with strategic and tailored guidance. We ensure you ask the right questions and come away with interesting data that drives greater engagement with your content, elevates your brand authority, and offers new insights into your audience.

"Having Repoint create an original research report for us is definitely one of the most successful things we did last year. We've received a lot of media coverage from it, we've been able to speak at events we haven't been able to before, and it's brought in double to triple the prospects compared to other campaigns we've run.

How We’re Different

Many large research firms come with a large price tag and a cookie-cutter approach. Our clients say they chose Redpoint over these firms because:

We deliver a highly customized experience

We craft a customized research strategy to meet your specific goals, help you find and survey the exact B2B professionals you want to survey—no cookie-cutter audiences—and we work with you every step to ensure quality data with interesting findings.

We deliver a strong ROI every time

It’s easy to end up with boring data if you don’t have expertise in data and storytelling. We have both, and the result is compelling data and content that will achieve your marketing goals—all without the large agency overhead.

We offer a truly turn-key, end-to-end service

We help you set the strategy, find your audience, ask the right questions, get the most insights from your data, and go to market with compelling content—all while providing a highly responsive and communicative client experience where deadlines get met.

After speaking with a number of research vendors, we chose Redpoint because we felt like they could provide the kind of tailored service that we needed. What they offered in terms of prior experience, approach, process, and deep survey knowledge was exactly the expertise we were looking for. We really enjoyed working with Redpoint, and the results have given us so much scope for developing thought leadership content as well as helping to validate use cases and product development as we grow.

B2B Custom Original Research Services

We work with B2B tech companies who want to survey B2B professionals who work in niches like IT, marketing, DevOps, data management, HR, customer service, retail/e-commerce, CPG, manufacturing, logistics & operations, and more.

In-Depth Custom B2B Survey

We provide an end-to-end service that delivers insightful data and engaging content showcasing your thought leadership.

  • Research strategy
  • Access to global custom B2B professional audiences
  • ~30-question survey
  • ~2-month timeline
  • Data collection, cleaning, and in-depth analysis
  • Delivery of data insights in a digestible format
  • Ability to add on a branded PPT, customized report or other content formats
Pulse Custom B2B Survey

Want to take a quick “pulse” on your audience or an industry trend? Get everything in our In-Depth Custom B2B Research package, but on a faster cadence and with a smaller set of data insights.

  • ~10-question survey
  • 5-6 week timeline
  • Ability to add on a branded PPT, customized report or other content
Additional B2B Original Research Services

Surveys aren’t the only way to uncover unique insights. Here are some of the other ways we can help:

  • Use interviews to uncover audience insights and translate those insights into content
  • Analyze internal data sets and share those insights in your content
  • Analyze third-party data sets from a specific angle to get new insights
Research Roadmap

Need guidance before committing to a research project? In this road mapping engagement, we’ll:

  • Set your research strategy and topic
  • Identify the right audience to survey
  • Determine the right types of questions to ask
  • Create a high-level data narrative

"It was a lot easier, and it was pretty much night and day from our previous vendor. Redpoint is incredibly organized and ask have vou thought about this or that? I don't get asked these questions from our other vendors usually, and it's really interesting to have a full conversation marketing or PR goals."

Why choose us

Our 3R™ Research Process:
Rigorous. Reliable. Results.

Our 3R™ Research Process: Rigorous. Reliable. Results.

Research Road Map

Identify your research goals and develop an engaging storyline

Audience Analysis

Gain clarity on who you’ll survey and find your audience

Survey Design

Use best practices to craft a survey that will deliver impactful insights

Survey Testing

Run your survey through a multi-step testing and quality control check

Data Collection

Monitor the data collection process

Data Cleaning & Analysis

Validate results and customized analysis to dig up more insights

Data Insights

Get the results of your data delivered in a digestible format with key messaging and storylines

Compelling Content

Custom content based on your data that drives results

get a FREE Guide

Get 11 simple tips for making your research-based content credible and compelling.

11 Research Strategies to Boost Your Credibility

A how-to guide on creating trusted thought leadership content